Drive Innovation, Light Change
If you're a forward-looking organization — corporate, non-profit, or public sector — and you care about:
Then you’re in the right place. Let’s talk.
Across all of our services, we bring a distinctive lens to helping organizations move forward.
We’ve learned that progress rarely stalls because people lack ideas, insight, or expertise. More often, it stalls because decisions — even good ones — struggle to hold up under real organizational pressure: competing priorities, change fatigue, implementation complexity, and the human realities of working together.
We call this lens
Decision IntegrityIt shapes how we design strategy, learning, facilitation, and marketing — focusing not just on clarity and alignment, but on building the confidence needed for decisions to translate into action that lasts. It is infused in our services.
We help organizations understand how culture actually operates through values, norms, behaviours and consequences — and identify practical opportunities to strengthen the patterns and conditions that shape how people work.
We design workplace learning, capability development and experiential learning that strengthen knowledge, judgment and performance — helping people carry learning forward into intention, application and the work they actually do.
We help organizations make sense of complex challenges, strengthen decisions and turn priorities into progress — addressing the friction, conditions and implementation realities that can stand between intention and accomplishment.
We help organizations understand people's readiness to act — exploring the experiences, priorities and organizational conditions that influence whether people will invest attention, energy and effort in the work ahead.
We use market research, stakeholder consultation, customer insight and journey mapping to understand what people experience, value and decide — turning evidence into stronger strategies, services and customer experiences.
We develop marketing strategy, positioning and communications that help organizations earn attention, expand how buyers understand a problem, and build the confidence needed to move from interest toward action.
Sometimes the right approach doesn't exist off the shelf. We develop practical tools and software to help organizations explore culture, understand people and markets, strengthen learning, test ideas and turn insight into action.
We help organizations become magnetic workplaces — driven by purpose, fueled by people, and designed for real resilience.
Our work turns insight into action, uncovering what makes your organization thrive —and clearing the path to greatness.
Guiding Star founder Todd Kasenberg shares a personal lens on what it’s like to work with us — and why these “I-words” matter in how we deliver value.
Catch the story. It’s a quick watch with a lasting glow.
Most training stops at “Did it work?” — but real change happens when competencies evolve. Level 5 Learning goes deeper, measuring lasting shifts in capability and culture that drive true ROI. Discover the next frontier of learning.
Sometimes the challenge is easy to name. Other times, you simply know that something isn't
working as well as it should. We help organizations look beneath the obvious problem,
understand what may be getting in the way, and find practical ways forward.
Culture shows up in what people do, tolerate, reward and repeat. When expectations are unclear, behaviours are working against intentions, or the lived experience doesn't match the culture you want, we help make the patterns visible — and identify what can change.
Training can be well designed, well attended and still leave too little behind. We help organizations create learning that strengthens judgment, builds usable capability and carries into the work people actually need to do.
Good decisions don't implement themselves. Competing priorities, unclear ownership, organizational friction and the realities of execution can weaken even a sound direction. We help uncover what stands between intention and durable action.
Sometimes there is no single obvious problem. Progress has simply become harder, familiar approaches are producing less movement, or people are working hard without getting far enough. We help organizations examine what is holding progress back and create conditions for movement again.
When customers aren't buying, engaging or responding as anticipated, the answer isn't always more promotion. We help organizations better understand customers, markets and the decisions people are making — then use that insight to strengthen strategy, communications and experience.
Starlight is the blog of Todd Kasenberg, Principal of Guiding Star Communications and Consulting, and any invited guests. This blog covers a range of topics that include e-learning, customer experience, journey mapping, loyalty, marketing strategy, market research, and organizational culture. In other words - it's got a lot of gems for many different readers, but readers might have to be patient to find what works for them. Enjoy!
When you work with Guiding Star, you ignite real transformation — in your people, your teams, and your impact. Let's spark light, warmth, and lasting excellence for your customers, donors, and stakeholders.
Reach out today. Let's build something brilliant together.
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Designing organizations that hold their own weight
A field guide for leaders who are tired of urgency as a strategy. Todd draws on two decades inside growing organizations to show how steady structure — not heroics — is what carries teams through change.